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A Cadeia de Valor

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Ricardo Cezar

(@ricardo-cezar)

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Cada empresa é uma grande coleção de processos que têm como objetivo entregar valor aos seus clientes.

Valor como vantagem competitiva

Uma maneira de entender como estes processos interagem entre si e geram valor é através da cadeia de valor, que mostra como a empresa está organizada para gerar e entregar valor criando vantagem competitiva.

A cadeia de valor é uma ferramenta para gerenciar processos (internos e externos). Ela revela todas as atividades que a organização faz para gerar valor aos clientes e indica os elos entre elas.

Cada empresa é única

É preciso entender que cada empresa possui uma proposta de valor, ou seja, vantagens que os produtos e serviços daquela empresa tem em relação à concorrência, os problemas que ela visa resolver para seus clientes e como ela se diferencia das demais, esse é o valor percebido.

Assim, podemos entender que a cadeia de valor é uma série de processos interligados (elos) que são necessários para viabilizar uma percepção positiva dos clientes a respeito dos produtos/serviços (valor) de uma organização.

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Topic starter Postado : janeiro 26, 2021 2:18 pm

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